If you are a site owner, making sure that your site appears in the search results is important. Over 60% of today’s internet users find websites by searching for keywords on search engines. There is a company in delhi very famous that aims your business name and website to help you attract more customers. This is why Search Engine Optimisation, or SEO, remains the most used digital marketing instrument today, even with social media sites and other tools being highly popular.
We naturally think of Google and Google Search when talking about search engines. However, Google isn’t the only search engine on the market. In fact, a large chunk of search engine traffic comes from other search engines, including Bing. Not optimising your site for Bing in particular is a mistake because you will be missing out on a lot of viewers.
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Just like Google has its Webmaster Tools, you can use Bing Webmaster Tools to manage how your site is crawled by Bing’s search engine crawlers. There is a lot to know about Bing Webmaster Tools, so let’s jump right in and learn more about what the tools can do for your site.
What is ‘Bing Webmaster Tools?’
Bing Webmaster Tools is a set of tools that can help you manage the way your site is crawled by Bing and how it appears in search results. It started life as Bing Webmaster Center before Microsoft renamed it Bing Webmaster Tools. The Best Edmonton Website Design is from Rednosal Web Design located in Edmonton, Alberta where you can contact professionals to help you create the best website.
There are several reasons why you would want to use this tool and manage your site’s Bing presence. At the top of that list, there’s the fact that Bing now accounts for 10% of all search traffic, with Google dominating the market.
Bing also offers a more reliable set of search algorithms. Unlike Google, Bing’s algorithms are easier to understand. They are designed to be straightforward but equally reliable, and the combination makes optimising your site for Bing just as straightforward.
And then there is the fact that you can learn so much about your site and its search engine performance from the data you get on the Bing Webmaster Tools. The SEO reports generated by Bing are incredibly detailed. SEO is a great way to promote your business online. They include things like mobile-friendliness and user experience analysis too.
One last advantage you can gain from using Bing Webmaster Tools is universal insight. The tools don’t just reveal data for Bing-specific optimisations, but insights that you can use to optimise your site in general. If you need to improve your website’s user experience, for example, there is a lot to learn on Bing Webmaster Tools.
From A to Z
Before you can have your site appearing in Bing search results, the first thing you need to do is add it to the search engine. There is a simple Add a Site form that you can use once you log into your Webmaster Tools account using a Windows Live ID; if you don’t have a Windows Live ID, now is a good time to make one.
You will be asked to submit the domain of your site as well as an XML sitemap for the crawlers. If this is your first site, you will also be required to verify the domain. Keep in mind that Bing uses a universal XML sitemap format, so you can submit the same XML you use for Google Search to the Webmaster Tools.
You can ask Bing to contact you at this stage. As mentioned before, you can learn a lot about your site from the insights generated by Bing Webmaster Tools, so activating the notifications feature isn’t a bad idea. You can get alerts whenever there are crawl errors to deal with. Bing will even detect if your site is distributing malware.
After the initial setup process, you can start fine-tuning how your site is crawled immediately. There are a few things you can adjust for better SEO performance, starting with blocking certain URLs from being crawled. If you don’t want the wp-content folder of your site to be indexed, you can add the folder to your Block URL list.
Dashboards and Reports
Setting up your Bing Webmaster Tools account is only the beginning. Now that you have your site indexed by Bing, it is time to learn more about the site’s SEO performance. You have two major tools to use: the dashboards themselves and the reports you can generate from those dashboards.
Dashboards offer real-time access to search engine insights and more. You can view your site’s activities as well as details about how crawlers see your site. You can also adjust the sitemap or work on other changes from the dashboards.
We say dashboards, because Bing lets you manage multiple websites from the same account. You have to submit and verify each domain name manually, but the process is as easy as it gets. All sites are accessible via the main admin panel, with each site having its own dashboard.
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The insights are where Bing Webmaster Tools gets very interesting. First of all, you can see the top organic search queries for your site. These search queries are great as starting points for targeting more keywords. Searching for the right long-tail keywords to aim for is certainly easier with these insights at your fingertips.
Another valuable insight you get from Bing Webmaster Tools is regarding inbound links. Bing is more than capable of documenting other sites that link to yours. This is a fantastic way to simplify backlink management, especially when you have multiple websites to organise.
Advanced Features and More
Aside from the standard tools designed to make your life as a website owner easier, there are also advanced features you will like such as Bing Webmaster Tools’ support for multiple administrators. The implementation of multiple admins on Bing is much more fluid that that of Google Webmaster Tools.
You can even control how crawlers access your site from the Crawl Control menu. You can fine-tune the crawl rate, boost crawl frequency, and complete other advanced tasks that really push your site’s SEO performance to the next level. You can learn more here about the SEO benefits of brand links.
Microsoft is serious about conquering the search engine market. Google may be leading with a comfortable margin, but Bing is gaining fans and loyal users by the day. Bing Webmaster Tools and the features it offers are positive signs of more to come. If you haven’t been benefiting from Bing’s incredible web app already, now is the time to start.
