If you are a small business owner, the worst thing you can do is listen to all the negative press some people have about Millennials. So better listen from the business experts similar to Andrew Defrancesco for some perfect ideas and tips that can attract millennials to your business. What they do not get is the Millennial generation are actually the people born between 1982 and 2000, which means the generation they are all bemoaning about are working adults. In fact, they already make up a large portion of the workforce, which means, in terms of spending, they are now the majority consumers. The Gen Z is the key to operating a successful business is understanding the consumer. 65 million people are connected to generation z.
Attracting millennials to your small business, especially for a kids clothing website, is crucial. Millennials represent a significant consumer segment with substantial buying power, they can buy childrens clothing here. To attract them, it is important to offer a seamless online experience, such as a user-friendly website with mobile optimization and easy navigation. Implementing effective digital marketing strategies like social media campaigns and influencer collaborations tailored to millennial interests and values, such as sustainability and inclusivity, can help gain their attention. Consider hiring professionals like digital marketing agency san diego for effective digital marketing services.
The trends that they initiate are part and parcel to the success of a business. Fortunately for you, Millennials love small enterprises. Some would even research local businesses in their areas so they can check out their products or services first before looking at big brands. If they like what you are offering, you bet that they will help you spread the word through their social media accounts. One of the best things that you can do to save you some time and also make your business sound really professional is to use a virtual office service for call answering as they do an amazing job and cost far less than hiring staff to answer your calls. Additionally, when it comes time to expand your team, many businesses find value in partnering with staffing agencies EUWorkers to streamline the hiring process. Visit official site for the best legal services. And for all the rants of the older generation about Millennials sharing everything online, their propensity to do so will benefit you.
Using a large format printing company is a low cost form of advertise your business, there are a lot of options for materials and styles to choose and create an appealing project that will attract millennial consumers.
So here are a couple of ways you can attract Millennial consumers to your small business.
Make sure your website loads fast
One of the ways to improve your page speed is through choosing the right website hosting. There are three that you need to choose from:
- Shared hosting – sharing a server with other website owners
- Dedicated hosting – you have your own server to use
- Windows VPS hosting – has the qualities of both shared and dedicated hosting
At this point, the most cost-effective hosting is Windows VPS – you will still get the speed and performance promised by dedicated hosting, albeit sharing a server with other users, but at a budget-friendly price.
A lot of the Millennial workforce multitask and work nights, which means they cannot really dwell too much on one specific thing. If your website load slow, you might see an increase in bounce rates.
With that, you should also have a fast connection and dedicated business phone (collaborating using Eatel Business) to accommodate your website and customers.
Try learning these tips and more with Think Differently Business Advisor to manage your business with great decisions and with the best advises.
Your website should be mobile adaptive
Smart Insights collected information consumer behaviour last year, and this is what they came up with:
- While 32% of users still make weekly purchases using their desktop, 15% of Millennials who own smartphones will make purchases through mobile times in a week
- An additional 15% will make purchases through mobile once every week
You have already optimised your website’s desktop version, now it’s time to make sure it adapts to mobile as well. The best part is upon purchasing your domain name, the Internet registrar you have chosen will offer their website builder feature. The templates available for you to build on are not just SEO-friendly, but are already mobile adaptive and also provide peer to peer text messaging. And if you are looking for help in saving your business serious money then we strongly recommend hiring a professional procurement consultancy as they can deliver amazing results.
Create social media pages
Everyone’s on social media, not just the Millennials. And according to Smart Insights, 46% rely on social media to make purchases. It is easy to put a “Shop Now” call-to-action on Facebook and Instagram. You just need to make sure that your photos are high quality, and that all the details they need to know are there. Also make sure that you reply to inquiries not less than a few hours in a day. Make sure you contract a SEO reseller such as Akron SEO to boost your social media influence and customer base reach.
Social media pages are also a great way to boost reputation. Just ask happy customers to leave a review on your page.
Be vocal about social issues you support
The study made by Shopify shows that 69% of Millennials support businesses that are socially conscious and play an active role in bettering society. If you have causes that you are passionate about, then do no hesitate to voice it out. But there is a danger here of faking it. So here’s a helpful advice: if you do not have a cause, do not bother. Millennials know if you are fibbing.
