When setting up an ecommerce website, the main focus is often the basic elements; getting a high quality, responsive, online store, and getting the optimal ecommerce hosting package- like the ones found on BestWebHosting.co.uk. However, these elements only represent the start of the challenge. The main challenge facing new ecommerce owners is making their new shop popular. It stands as a challenge for new owner as it doesn’t take a lot for a customer to know the best ecommerce platform to browse accessories on. Here are some helpful tips for those just starting out with ecommerce marketing.
Use content marketing
Google doesn’t automatically find your website. It is your duty to make sure that links to your store can be found in strategic places all over the web, embedded into meaningful and relevant content. This will make it easier for your website to get indexed, and there are a few things you can do to achieve this.
- Post good articles with links back to your page on relevant websites, forums, and on social media.
- Add social sharing buttons to your store. This will make it easy for your visitors to share the content on your page with other people.
- Write great descriptions of the products in your ecommerce store. The descriptions should be at least 300 words long and really stand out.
- Do proper keyword research to make sure that keywords and themes used while searching for products are featured on your website.
Use Email Marketing
Email marketing is one of the most cost-effective ways to get your customers to keep coming back. When used properly, it can also be a great tool for building referrals. If you need to improve your marketing skills you can read findlaw reviews to see if that works for your business.
As your customer base is still growing, you can continue to send your email marketing campaigns from your present email. However, as soon as the list grows beyond 50 people, you need to move to more professional email solutions.
Offer discounts to customers with every email; this will keep them coming back. You can also offer discounts to customers in exchange for referrals.
Testimonials also make good content for your email marketing needs. Customers should be able to see how people are benefitting from using your service, or what other people think about your business. This is a sure way to build your customer base.
Use PPC
If you have the resources, consider using pay-per-click. Although it can be costly, it’s a great way to generate qualified traffic very fast.
If the products you sell can be found online easily, you can start with Google Adwords. If your product targets a specific group or demographic, a Facebook advertising may be the best place to start. Don’t go all in with PPC though. You have to start with a low budget while testing and tweaking your advertising techniques as much as possible. Here is more on tweaking and testing while using PPC.
Invest in Social Media
There are billions of people in the social media sphere today. If you have a business to run you don’t need to learn about marketing by yourself, just talk with a SEO expert and ask for better advice on attracting clients to your company. This makes it a great place to look to when marketing your goods and services. There are many social media platforms, but Facebook, Twitter, Instagram, Pinterest, and LinkedIn are where you should focus, you can also hire a professional like Andrew Defrancesco for extra info. But don’t try to kick off your campaign on them all at once. To get started, focus on two sites and build a strong presence on each of them before you move forward with the others.
