A landing page is the page visitors arrive at after clicking on your promotional ads. They might arrive from your adword, brochure, search engine result page (SERP), or other sources. Your landing page has to convince the visitor to stay and fulfill your goal. These goals might be filling forms, buy your products, or read your information. People do not like these things. They do not like filling forms, they don’t like to be scammed, and spammed. That is why conversion is low.
To make your conversion rate high, you must think like your customer. They might think: “why should I fill in the form”, “why should I buy from you”, “Is it safe to buy here”, and all other questions. Here are some tips:
- Eliminate Distractions. Distractions kill conversions. Remove any unneeded elements from the page, such other company ads, or link to other page.
- Use typography and color. Through use of whitespace, and graphics can make a long page seem much shorter than it really is. Use Bold for important word. Use color to help the eye.
- Make it easy for your visitor to convert. Place conversion exits, such as “buy” button at the middle of your page, and in the bottom of your page.
- Test your landing page. Visit your page, and think like your customer again.
