Small businesses may not have the huge marketing budgets enjoyed by massive global powerhouses, but this doesn’t mean they have to languish in a forgotten corner of cyberspace. It is perfectly possible to market a small business website work in a relatively inexpensive way by getting the right Grain Accounting services. You just need to know what works for your business and how to maximise modern marketing strategies. So how can you ensure your company’s website is visible amongst millions of other websites?
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Build a Professional Looking Website
There is little point spending time and money trying to market a substandard website. Your website is the first thing many customers will see, so it needs to look as professional as possible. Ideally pay a reputable company to build you a website that matches your niche and budget, but if you do decide to go down the DIY route, make sure the end result looks good, both from a visual and technical perspective.
Search Engine Optimisation
Once you have a great looking website, you need to start thinking about using SEO to maximise its position in the search engine rankings. Keywords and inbound links are important. Keywords and key phrases are part of the way a search engine categorises what type of content you have on your website, so make sure you target the right keywords and use them appropriately in page titles and content. If you don’t, customers are unlikely to find you when they type in search phrases online. In-bound links build ‘trust’ in your website and improve search engine rankings, but link quality is more important than the number of links.
Write a Blog
Writing a blog is a good way to promote a website. You can use your blog to build brand, reputation, and a customer base. What you write about is up to you, but useful articles offering advice are a good start. Make sure you include keywords in the text and don’t forget to add social buttons so readers can share the content with their friends on social networks. And if you find you don’t have the time to keep your blog posted with fresh content, allow guest bloggers to post content.
Leverage Social Media
Social media is a great way to promote a website. Link social media accounts to your websites and every time you add new content or post a blog, make sure you link it to your Facebook page or twitter account. Creating video content can also help to drive traffic to a website, so why not have a go at creating helpful ‘how-to’ videos and posting them on YouTube?
Include a Web Link on All Marketing Materials
An easy way of promoting a website is to include a website link of all of your marketing materials. Add a link in email signatures, business cards, marketing leaflets and brochures. It won’t cost a fortune to have marketing materials printed by companies such as print-print.co.uk and the more places you can add a website link the better.
The whole point of marketing a website is to encourage people to visit it. By creating interesting content and making it worth their while, people will be more likely to check out your website and, hopefully, buy your products or services.
