You just cannot put together a couple of sentences and expect people to fall for your content. A good content would work only if it is backed up by proper research and ideas. Here are few things that one should look forward to, before curating one masterpiece.
The master keyword
Any amount of valuable information you provide on the web is useless without targeting the keywords that fit well with the requirement. Search engines provide results based on the popularity of the keyword and the authenticity of the website, the latter being the direct effect of the former. Make a list of all the keywords you are going to use and employ them as per the content you are planning to fabricate.
Making right use of the keyword
Placing the keywords in appropriate places also plays an important role in determining the effect it will have on the rankings of the website. Make sure to use the main keyword in the headline, so that it makes easier for the web spiders to track your content. This makes the whole difference between a general article and an SEO article. You provide your potential visitors with the phrase that they are actually looking for.
Write something worth a read
If it’s anyone who knows your business very well, it’s you yourself. So put that knowledge to use, by means of innovation. People appreciate anything that sounds fresh and effective, both at the same time. Don’t just rewrite a number of articles taken from some expert’s websites; rather focus on uniqueness and quality over quantity. If people find your content not only worth a read, but also worth sharing, then the ball is in your court.
Beef up the content
Short 200-300 words articles will do you no good. Search engines look for brief content that serves well to the viewers. Many of the popular posts that you will come across on web will have at least 500 words to its name. The idea is to give a detailed explanation on any subject you are trying to grip. This not only helps the readers, but also your website rankings.
Avoid too many graphics
Plain and simple form of writing is the best way to present the content. Too many graphics or pictorial presentations might not go down well with most of the visitors. They might close the link even before it opens. People want quick results; no one will wait for that lengthy bar graph to load. At most, you can use a picture or two, for a better explanation, but avoid using any GIFs or other fancy materials, as that would belittle the importance of main content. The emphasis should be on making the reading part attractive, rather than the visual appearance.
Good content comes with practice and experience, and once you get grip of the same, make sure to maintain the same level of intensity as you would have done for writing the first ever article for your website.
