Two weeks ago, Google released a search engine optimization starter guide for webmasters.
Here are guide taken from there:
Pages Title
- Create unique, accurate page titles
- Accurately describe the page’s content
- Use brief, but descriptive titles
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“description” meta tag
- Accurately summarize the page’s content
- Use unique descriptions for each page
Structure of your URLs
- Use words in URLs
- Avoid having deep nesting of subdirectories like “…/dir1/dir2/dir3/dir4/dir5/dir6/
page.html” - Avoid using directory names that have no relation to the content in them.
Site navigation
- Create a naturally flowing hierarchy
- Use mostly text for navigation
- Use “breadcrumb” navigation – A breadcrumb is a row of internal links at the top or bottom
of the page that allows visitors to quickly navigate back to a previous section or the root
page. - Put an HTML sitemap page on your site, and use an XML Sitemap file
- Have a useful 404 page
Content
- Write easy-to-read text like the done crafted by a remarkable SEO agency
- Stay organized around the topic
- Create content primarily for your users, not search engines
Anchor text
- Choose descriptive text – The anchor text you use for a link should provide at least a basic
idea of what the page linked to is about. - Use short but descriptive text
Heading tags
- Avoid erratically moving from one heading tag size to another
- Avoid excessively using heading tags throughout the page
Images
- Use brief, but descriptive filenames and alt text
- Avoid using generic filenames like “image1.jpg”, “pic.gif”, “1.jpg” when possible
- Supply alt text when using images as links
- Store images in a directory of their own
