One way to marketing your website is though advertising. The most used advertising in the internet is google adwords. google adwords uses PPC (Pay Per Click), a small ad on the search results page for a specific keyword or keywords in return for a specified payment when a visitor clicks on the ad. Advertisers pay nothing to appear on the results page. They only pay the amount they have agreed to when someone actually clicks on their ad and is taken to the landing page on their website.
Adwords has many excellent set of tutorials, study case, ads tracking, conversion tracking, ads configuration, IP exclusion for your ads, traffic estimator, and lots of other great feature. $5 startup fee is needed for adwords and no monthly minimum amount of spending required.