Advantage and disadvantage of hyphens

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October 20, 2008

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Many people ask “Is it good using hyphens in a domain name”". Here are a few considerations when choosing your domain:

Advantages

It is easier to read in print like in business card. So hyphens is better for offline promotions. Just compare these two: homemortgagedeal.com or home-mortgage-deal.com
Hyphenated domain names works better for search engine. Although current search engine technology has impoved much, they can be confused. Homemortgagesnow.com can mean “home mortgage snow” or “home mortgages now“.

Disadvantage

It is hard to say. If you are on radio and your domain is home-mortgage-deal.com, you need to say “home hyphen mortgage hyphen deal dot com”.
Many people will usually forgot to type the hyphen.
Url’s with hyphens do not look professional.

Only you can decide whether you are using hyphens or not. What do you think?

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