The role of a web hosting company is very crucial for small businesses and entrepreneurs to make a strong online presence. In today’s competitive digital market, businesses must constantly keep their websites active and up-to-date to attract more audience. For this, they should seek a web host service that offers much more than disk space, decent bandwidth, reliable uptime, unique domain & email accounts, and 24/7 customer support. Though these elements are absolutely crucial, a great web host must play a larger function for websites to make a powerful impact online. Here are 4 key features to check out while choosing a web host provider like 1and1 website-service for small business.
Website Builder
An easy-to-use integrated website builder is necessary for business owners to create websites, with little effort and technical knowledge. Find out whether the web host company provides website builders that have drag-and-drop functionality, templates and quick tweaking features. Easy-to-use website builders would be handy and cost-effective for business owners to build a professional-looking site without hiring a web designer.
Hassle-free Control Panel & App Installation
A great control panel is vital to manage every aspect of the website. It should feature all the significant administrative options in a single location and enable easy and fast navigation. The web hosts should also provide easy installation of CMS portal, blogs and any other useful web apps, with an easy click, making it incredibly convenient for companies to manage the website even without the knowledge of coding skills.
Website statistics
Tracking the performance of the website is essential for businesses to improve their marketing strategies and reach more people. Any reputable web host will offer on-demand stats about traffic sources, keywords, audiences and other crucial information indispensable to improve the visibility of the website.
E-commerce tools
Opting for a web host provider with only a single integrated shopping cart program can make the payment process difficult for customers. Whereas, having different payment choices such as ZenCart, PayPal, MoneyBookers and CubeCart would be ideal for e-commerce sites. So choose a web hosting provider which allows third-party shopping cart applications to ensure total customer satisfaction.
